Monday, November 12, 2007
ex_03: applied behavior - responsive retail
conceptual:
the design for a SONY brand retail store was viewed as a place not to display products but a place to solely interact with them. the architecture must then respond to the product/ user interaction in a manner which optimizes performance. the architecture, which almost disappears when inactive, emerges as a response to the interaction. this concept was achieved through the use of a double skin.
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